Growth and expansion in business are the fundamentals of a successful business but hard to achieve. Attracting new customers is a way to improve and expand your business reach in otherwise achieving the goal of the business which is profit. We will discuss different methods that business owners can apply to attract new customers.
Ask For Referrals
It’s the easiest and the most effective method to drive new customers to your business over a short period of time. Asking your old customers, family, and friends for referrals isn’t just enough. Make flyers, reach out to your audience/ target customer reach. Make your business easily available to potential new customers.
Let say you are a fashion designer, you would need to develop a connection to the fashion world around you. Get the events related to your business and attend introduce your business to like-minded people, discuss and gain insight on new practices that can help improve and gain new customers. This is applicable to every small business that needs growth and new customers. Growing your network helps improve and stabilize the business.
Discount And New Services To Attract New Customers
Everybody likes discounts and getting services that are not offered elsewhere. Add some discounts and services to your small business to attract new customers. For example, let’s say you own a barbing salon, offer different services that your competitors don’t offer that your business can provide within the range of the business.
These would increase the rate of new customers due to the difference between your competitors and your business is visible. Discounts on frequently bought products would increase the rate of new customers and would also bring back old forgotten customers.
Social Media / Website
The power of social media and websites is the ability to interact with lots of people are once both known and unknown. When applied properly into a small business that could make a big difference. Currently, in Nigeria, social media platforms such as Twitter, WhatsApp, Instagram, and Facebook are used for marketing and building community around your business and reaching out to potential new customers.
It’s also necessary to constantly sharing new content and business brands (posters, images, infographics) as promotion for a new product or an upcoming sale. Creating a website on WordPress or Wix could also help put your business out there and also add easier accessibility.